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CHANGING THE WORLD WITH TALENT
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Tuesday, April 23 • 18:00 - 19:00
Turning data into winning actions. PSV Netherlands

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(Data Marketing / Big Data / fan / stadium data) Data collection from all available sources to take maximum value out of it through analytics and by using the data in marketing campaigns using sophisticated marketing applications. Our goal? Creating a data-driven personalised marketing approach across all channels, resulting in better service, engagement and commercial value for both our fans and business partners. Turning data into winning actions in an efficient way!

Speakers
avatar for Joeri Verbossen

Joeri Verbossen

Head of marketing intelligence @PSV. Expertise in business & marketing analytics. Joeri Verbossen is head of marketing intelligence at the successful Dutch soccer club PSV Eindhoven. The club currently has tight connections with Mexico: the populair players Lozano and Guti are playing... Read More →


Tuesday April 23, 2019 18:00 - 19:00 CDT
B3 - ESCENARIO DEV. GAMES & VR Developer Land